About

about the company

Tribal Core provides internet strategy and web marketing for businesses that value social responsibility, philanthropy and community.

Tribal Core, an internet strategy consultancy, was founded in 2002 by Tyler Suchman. Named one of the 2007 Top 40 Under 40 by the Pacific Coast Business Times, Tyler is also partner/Chief Strategy Officer of Dennison+Wolfe Internet Group and operator of numerous Ojai websites, including The Ojai Post, a community blog with 4,000 daily visitors. He is a Director of the Ojai Valley Green Coalition, and founder of Towngiving, Inc., a 501(c)(3) dedicated to creating sustainability for non-profit organizations at the local level. Tyler is a frequent speaker on internet marketing and social media. Learn more about him: [personal site] [linkedin] [twitter]

who is in your tribal core?

Tribal Core makes the connection between technology and community.

Around every business, every artist, every great idea sprouts a tribal core. Your tribal core is the loyal group of advocates that is developed by providing quality content and superior service.

The members of the tribal core are engaged beyond most clients, customers or fans: they spread the word because they believe in you and what you are all about. Tribal Core makes the connection between technology and community – finding, building and nurturing your tribal core.

strategy: identify and build your tribal core

We help you focus on who you need to reach, and how to reach them.

Identify your target audience, customers and clients. We help you focus on who you need to reach, and how to reach them. A well-executed campaign combining elements of search engine optimization, business blogging, inbound link program, affiliate program, targeted pay-per-click and offline advertising will result in exposure and traffic from the right crowd.

Build your tribal core. Collect information in creative ways: newsletters, surveys, contests, white papers, free music. Communicate with these people, offering them content, products and service commensurate with their value to you and importance to the success of your enterprise.

community: nurturing your advocates

People that are treated with respect become the very foundation of your growing business.

Nurture your advocates. Know all your best customers by name. Provide above-and-beyond incentives and surprises to the tribal core. A small business may invite the best clients down for a Friday afternoon barbecue or an evening of live jazz. A band may offer a full-length show available for free download to street team members. A retail site may offer added incentives to the best affiliates. The people that are well cultivated and treated with respect become the very foundation of your growing business.

technology: form follows function

The technology you select and deploy should always be selected with your goals in mind.

On a macro level, technology is the great enabler of community, communication and commerce. Your fans, customers, clients and advocates are out there – technology enables you to find them, help them find you, and build an ongoing relationship.

On a nuts-and-bolts level, the technology you select and deploy should always be selected with your goals in mind. Technology works best when its transparent, allowing a visitor to get what they need quickly and efficiently.