The Advertising Threshold

by Tyler Suchman on January 28, 2012

A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website?  It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but has the website truly reached the Advertising Threshold?

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Working From Anywhere: Maintaining vs. Creating

by Tyler Suchman on December 19, 2011

I have been a big fan of Chris Guillebeau for quite some time now – in fact, I have a link to his Unconventional Guides in the right sidebar of every page of my site.

He’s a blogger, business builder, entrepreneur and all-around mover-and-shaker, but what tends to stand out for me and other people I know is that Chris is on a quest to visit every damn country in the world, and he’s almost met his goal. It’s a ridiculous, audacious, impossible dream that he has wrestled into reality.

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Notes on Content Strategy

December 13, 2011

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees.  Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year.  This creates [...]

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Rocking the WP 3.3 Sonny Update

December 12, 2011

Just a quick tech note – upgraded to WordPress 3.3 “Sonny” without a hitch.  Lots of slick new features, including flyout menus, media handling, co-editing support and Tumblr import.   Granted I’ve placed my bet already, but can’t help thinking #wordpress continues to blow away the CMS competition.  Video of the release after the jump.

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Via Tea: How to Find and Hire the Right Marketing Coach

November 28, 2011

I responded to Tea Silvestre’s inquiry about hiring a marketing coach last week. Her post entitled How to Find and Hire the Right Marketing Coach, aggregating the replies from a number of marketing professionals, is now up on her site. There’s a bunch of great information in there from half-a-dozen people who know what they [...]

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Is a Marketing Coach Actually What You Need?

November 17, 2011

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach?  While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and [...]

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Fresh and Recent Search by Google

November 14, 2011

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that [...]

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Will Netflix Regain Its Swagger?

October 10, 2011

You’ve probably read about Netflix the last couple months, and none of its any good. Raising prices, ignoring customers, spinning off the DVD service into bastard child Quikster, canceling that three weeks later… the list goes on.

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AirBnB’s Open Letter

August 2, 2011

I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on [...]

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On AirBnB’s “Moment of Truth”

July 30, 2011

One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s [...]

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