Internet Strategy

The Advertising Threshold

January 28, 2012

A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website?  It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but [...]

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Notes on Content Strategy

December 13, 2011

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees.  Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year.  This creates [...]

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Via Tea: How to Find and Hire the Right Marketing Coach

November 28, 2011

I responded to Tea Silvestre’s inquiry about hiring a marketing coach last week. Her post entitled How to Find and Hire the Right Marketing Coach, aggregating the replies from a number of marketing professionals, is now up on her site. There’s a bunch of great information in there from half-a-dozen people who know what they [...]

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Is a Marketing Coach Actually What You Need?

November 17, 2011

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach?  While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and [...]

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Fresh and Recent Search by Google

November 14, 2011

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that [...]

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Reputation Management: Onesheet and Rick Santorum

July 7, 2011

Onesheet went into beta today. It looks awesome and even better, doesn’t require the band to maintain it. Here’s how Onesheet describes their service: Onesheet allows musicians to set up a web presence in minutes using content from other websites they’re already updating. They simply connect their existing social networks and services immediately have a [...]

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ICANN Opens Up Top-Level Domains: Reaction

June 20, 2011

ICANN, the non-profit organization that controls Internet naming protocols (including top-level domains (TLD’s) such as .com, .net, .org and newcomers like .biz and .jobs) has voted to open up the system so that groups can apply to create virtually any TLD such as .music or .food.

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Volunteer Ventura Summit – Social Media Presentation

January 29, 2011

I was invited to give a presentation called “Engage New Audiences and Recruit Volunteers with Social Media” for the 2011 Volunteer Ventura Summit put on by the City of Ventura. I re-recorded the presentation for internet distribution, following. It’s 17 minutes long and is a nice overview of the basics, along with some easy-to-implement action [...]

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Advanced Web Ranking Review

December 28, 2010

I’ve done a couple posts on WebPosition recently, and one of the comments discussed a site ranking software package called Advanced Web Ranking. I’m giving the 30-day trial a spin, and in full disclosure, the company offers an Enterprise license for a review, which does not include the maintenance contract, for which I’d have to [...]

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Your User Experience Isn’t Typical

September 24, 2010

There’s an interesting phenomenon that we are all guilty of at times – we assume that our own user experience is typical and applicable to a much more widespread approach to a user base. It happens to designers who don’t test their work in all browsers. It happens to marketers who assume their copy SHOULD [...]

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