From the category archives:

Internet Strategy

WebPosition: New Features – White Labeling, Sharing and Export

July 25, 2010

Back in May, I wrote a review of the new web-based WebPosition, asking: Is The New Web-Based Reporter Worth It? The answer was a qualified yes, because there were some key features missing that allow a web marketer to provide great service and products to their clients.

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Remarketing: I Know It When I See It

July 10, 2010

On remarketing: Dan Yomtobian at Search Engine Watch has a good article on remarketing as a misunderstood conversion tool.
Once you realize how remarketing works, you know it when you see it, as Supreme Court Justice Potter Stewart would say. Let’s say you visited Site A by clicking an ad, but didn’t complete a transaction [...]

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New SEO and Link Building Tools from Scribe

June 30, 2010

I wrote a review on Scribe SEO back in March.   The Scribe team continues to add features.  The latest email outlines a number of changes coming on July 30th, including an internal link strategy tool, an outside link building tool and a social media connection tool.  I’m pretty intrigued by all of these tools, and [...]

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Facebook Steps Into Arizona Immigration Debate

May 25, 2010

Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page.
When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors [...]

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Google Places: Fixing an Incorrect Marker Location For A Business

May 18, 2010

What’s Google Places? It’s the new re-branded Local Business Center, where you can claim your business, edit your business listing and influence how your business is displayed in Google Search, Google Maps and other locally oriented Google search tools.

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WebPosition Review – Is New Web-Based Reporter Worth It?

May 14, 2010

WebPosition has a venerable history as a Windows desktop application that, in large part, allows users to run reports on sets of keywords to identify a website’s “web position” or search engine result for each keyword. You can include competitors in your reports, specific to each product or service that you offer.

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Scribe SEO Review

March 18, 2010

Scribe SEO is a new WordPress plugin that works primarily with the Thesis theme framework or the All-In-One SEO plugin. It is designed to allow a website owner, copywriter or web designer to create search engine optimized web pages and blog posts using a set of SEO (search engine optimization) tools. [...]

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Top 5 Reasons Keywords Aren’t the Search Engine Silver Bullet

March 10, 2010

or “Why You’re Not #1 in Google for mortgage“
As small business owners, I think we all attempt to get a basic understanding of the mechanics of each area of our business, even if we outsource it. Having an understanding of accounting, operations, procurement, warehousing, etc. is important, and allows the proprietor to get a [...]

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The Strategy Behind the Web Strategy Blog

March 5, 2010

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The [...]

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