brands

The Advertising Threshold

January 28, 2012

A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website?  It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but [...]

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Will Netflix Regain Its Swagger?

October 10, 2011

You’ve probably read about Netflix the last couple months, and none of its any good. Raising prices, ignoring customers, spinning off the DVD service into bastard child Quikster, canceling that three weeks later… the list goes on.

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AirBnB’s Open Letter

August 2, 2011

I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on [...]

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On AirBnB’s “Moment of Truth”

July 30, 2011

One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s [...]

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Reputation Management: Onesheet and Rick Santorum

July 7, 2011

Onesheet went into beta today. It looks awesome and even better, doesn’t require the band to maintain it. Here’s how Onesheet describes their service: Onesheet allows musicians to set up a web presence in minutes using content from other websites they’re already updating. They simply connect their existing social networks and services immediately have a [...]

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Square Review: Simple, Stunning and Disruptive

June 10, 2011

After reading about Square in the trades, with their mountains of venture capital and Times Square billboards, I decided to finally check out their service (I’m not the earliest of adopters, mostly because life is busy enough as it is!). A couple weeks ago, I filled out a quick form – no credit check – [...]

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Your User Experience Isn’t Typical

September 24, 2010

There’s an interesting phenomenon that we are all guilty of at times – we assume that our own user experience is typical and applicable to a much more widespread approach to a user base. It happens to designers who don’t test their work in all browsers. It happens to marketers who assume their copy SHOULD [...]

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Google Instant A-Z: Single Letter Searches & Big Brands

September 10, 2010

Google Instant arrived this week – if you haven’t seen it in action, log in to your google account or gmail, and go to google.com. Search results change and shift with every keystroke of your search, and Google starts delivering results with the very first keystroke. So I compiled a list of results for single [...]

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