reputation

Is a Marketing Coach Actually What You Need?

November 17, 2011

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach?  While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and [...]

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Will Netflix Regain Its Swagger?

October 10, 2011

You’ve probably read about Netflix the last couple months, and none of its any good. Raising prices, ignoring customers, spinning off the DVD service into bastard child Quikster, canceling that three weeks later… the list goes on.

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AirBnB’s Open Letter

August 2, 2011

I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on [...]

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On AirBnB’s “Moment of Truth”

July 30, 2011

One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s [...]

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Reputation Management: Onesheet and Rick Santorum

July 7, 2011

Onesheet went into beta today. It looks awesome and even better, doesn’t require the band to maintain it. Here’s how Onesheet describes their service: Onesheet allows musicians to set up a web presence in minutes using content from other websites they’re already updating. They simply connect their existing social networks and services immediately have a [...]

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Free AT&T Wifi at Starbucks

June 14, 2010

Finally. Starbucks Corp. will make wireless Internet service free at all U.S. stores starting July 1, eliminating a $3.99 fee for two hours of access. The move comes several months after McDonald’s Corp. also dropped all access fees on wireless Internet service, as the fast-food chain sought to make its restaurants a more suitable place [...]

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Facebook Steps Into Arizona Immigration Debate

May 25, 2010

Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors [...]

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