strategy

Notes on Content Strategy

December 13, 2011

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees.  Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year.  This creates [...]

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Via Tea: How to Find and Hire the Right Marketing Coach

November 28, 2011

I responded to Tea Silvestre’s inquiry about hiring a marketing coach last week. Her post entitled How to Find and Hire the Right Marketing Coach, aggregating the replies from a number of marketing professionals, is now up on her site. There’s a bunch of great information in there from half-a-dozen people who know what they [...]

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Is a Marketing Coach Actually What You Need?

November 17, 2011

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach?  While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and [...]

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Free AT&T Wifi at Starbucks

June 14, 2010

Finally. Starbucks Corp. will make wireless Internet service free at all U.S. stores starting July 1, eliminating a $3.99 fee for two hours of access. The move comes several months after McDonald’s Corp. also dropped all access fees on wireless Internet service, as the fast-food chain sought to make its restaurants a more suitable place [...]

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Facebook Steps Into Arizona Immigration Debate

May 25, 2010

Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors [...]

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WebPosition Review – Is New Web-Based Reporter Worth It?

May 14, 2010

WebPosition has a venerable history as a Windows desktop application that, in large part, allows users to run reports on sets of keywords to identify a website’s “web position” or search engine result for each keyword. You can include competitors in your reports, specific to each product or service that you offer.

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The Strategy Behind the Web Strategy Blog

March 5, 2010

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The Ojai Post, [...]

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