Top 5 Reasons Keywords Aren’t the Search Engine Silver Bullet

or “Why You’re Not #1 in Google for mortgage“ As small business owners, I think we all attempt to get a basic understanding of the mechanics of each area of our business, even if we outsource it. Having an understanding of accounting, operations, procurement, warehousing, etc. is important, and allows the proprietor to get a more accurate 50,000 foot view … Read More

Nameservers and Advanced DNS for Small Business

Small business owners occasionally have to wade into the murky waters of domain registration and management (not to mention nameservers and advanced dns). It can be tricky to figure out what points where, and how to make changes so that everything points where it should. Here’s an overview of how your domain is managed, the difference between Nameservers and Advanced … Read More

The Strategy Behind the Web Strategy Blog

We have a fresh new site here at, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at with a music technology blog, and I blog at at least three other locations, including The Ojai Post, which has thirty authors and … Read More