Goals and Objectives for Facebook Ads

With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.

Analytics Dashboard Metrics Overview

There are an increasing number of dashboard platforms on the internet. These platforms allow companies and marketers to identify important metrics (also known as Key Performance Indicators or KPIs) and display that data in a visual interface. Some people refer to the broader category of applications as Business Intelligence tools.

A Complete Guide to WordPress Taxonomy SEO

Taxonomies, in the simplest of terms, are how a group of things are organized. These organizational structures can be hierarchical, like Categories in WordPress, where a Category of “Motor Vehicles” might have Subcategories such as Cars, Motorcycles and RV’s. Taxonomy structures can also be non-hierarchical, such as Tags in WordPress, where a Yoga blog might have Tags such as Strength, …

Proposals Made Easier: Bidsketch Review

I have been consulting for over twelve years now. Countless hours go in to business development, and much of that time can be sunk into creating a proposal that makes or breaks a new relationship. Along comes Bidsketch, with a SaaS platform that facilitates the proposal process for green freelancers and seasoned firms alike. Creating consistency across copy, templates, formatting …

UltraCart and WordPress Content Strategy

KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? (UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. If you want to check it out, click the above link and then click “Start Selling Online in 5 …

Social ROI Presentation at the VCCF Center for Nonprofit Leadership

A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate …

Building a Website on Pay-For-Performance

Dear Tyler: I had a friend reach out to me with a question. She is building out a website for her new business and has someone who she trusts who is willing to build it out for her. She currently doesn’t have the cash to pay for this project so he is suggesting a pay for performance arrangement where he …