Our Process

Foundation

Our onboarding process is rapid and efficient, starting with an intake form, account access and open communication. We know clients expect action, progress and deployment from the get-go. We get the foundation in place and move on to the good stuff – executing on content, strategy and SEO with skill and experience..

We manage all aspects of an effective content program, from strategy to procurement to deployment. Our transparent process allows us to work together to develop and schedule content weeks in advance of publication. We source compelling images to pair with high-quality blog posts, perfect for social media distribution and email list communications.

Content

Content

We develop or plug into your content strategy, including monthly themes, social media ideas, blog post topics and scheduling. We then procure high-quality content, source compelling royalty-free images and deploy this to your website every month, on schedule, like clockwork.

Advertising

Comprehensive keyword research, audience development and conversion tracking are cornerstones of effective digital marketing campaigns. We pay attention to the details – compaign structure, ad extensions, negative keywords, landing page evaluation – all the little things that add up to better performance and competitive differentiation.

Our Search Engine Optimization audit process follows a 20 point checklist. We look under the hood at the site infrastructure and also the front end, considering the user interface and user experience. Using Google’s webmaster guidelines and industry best practices, we identify and recommend improvements with full consideration of time, resources and business priorities.

Optimization