Digital Advertising

Find, Reach and Engage Your Audience.

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Your bottom line is our bottom line.

We run smart, data-driven campaigns that convert.

Those things we do

Conversion Tracking

What's your acquisition cost? Let's start by ensuring your ecommerce data or lead generation is dialed in.

Google Ads

We're a Certified Google Partner with two decades of collective experience building campaigns that perform.

Facebook Ads

We take full advantage of Facebook's evolving platform and remarkable audience targeting to build positive ROI.

Digital Advertising in the 21st Century

Back in Don Draper's time, brands used to spend all their money on TV and print. Return-on-investment was difficult to gauge, and often anecdotal. Advertise on the web, and you have access to an incredible treasure trove of data. Keywords, ad copy, images and targeting provide a powerful tool set for creativity and iteration that leads to profitable channels.

We've built hundreds of campaigns for scores of clients, utilizing the vast array of tools on the Google Ads and Facebook Ads platforms. We target search, display, remarketing, product ads, video, Gmail, Instagram and more.

We deep-dive into keyword research that reveals opportunities to reach a receptive audience with the right message. Audience development further refines the audience, increasing key metrics such as clickthrough rate and acquisition cost. Ongoing account management ensures further improvements, keeping pace in a competitive marketplace.

FAQ

Whether you sell products or services, it's critically important to understand where your traffic is coming from and how well your site engages those users. And not just "web" or "email list," but a level of granularity down to the keyword, the time of day or zip code. Proper Conversion Tracking ensures we have actionable intelligence on your online store, your contact form and other key points of engagement.

When you hire us to manage your Google Ads account (formerly AdWords), we focus on the bottom line. This means attention to every ad, keyword and bid in the account, but it doesn’t stop there. We share the responsibility of success when Google Ads traffic hits your site - strategy around landing pages, user interface, calls-to-action, value proposition, offers, promotions and more.

We manage Facebook Ads campaigns too. A lot. The level of detail in audience targeting is producing tremendous results. Good creative and well-crafted landing pages are key to engaging an audience with unparalleled specificity. Seriously. You can reach the 330 women under thirty in Santa Monica, CA who like Axe Body Spray. Or the 2,400 men over 65 in Nashville, TN who like Taylor Swift. Just sayin'.

How this works:

  • Financial Model

    We create a spreadsheet that shows how Facebook and Google can deliver paid traffic and what that means for your bottom line.

  • Keyword Research

    We start with this fundamental web marketing building block and work it into shape for Google Ads.

  • Conversion Tracking

    We ensure you’re properly tracking your transactions and lead acquisition so that you have accurate data for your campaigns.

  • Audience Development

    We work with you to develop your audiences, be they Lookalikes or based on the demographic and psychographic properties of your existing customers, clients and students.

  • Client Review

    We work with you on ad creative, and ensure you see and approve everything that goes out the door, so that you’re always brand-on.

  • Optimization

    We have a thorough knowledge of the levers we can pull to increase performance and lower acquisition costs over time.

Different businesses have different needs, but we're all after the same thing:
Different businesses have different needs, but we're all after the same thing:

more traffic, and better traffic.

What are you looking for today?

more traffic, and better traffic.
What are you looking for today?

A little bit about us

Tribal Core is a seasoned web marketing agency in Ventura County, California. We focus our core web services on search engine optimization, digital advertising including Google Ads and Facebook Ads, and content strategy.

If this is what you're here for, check out our web marketing plans.

We're happy to answer any questions you might have - get in touch! When you're ready to engage, we'll roll up our sleeves and get to work!

Someone thinks we're doing something right.

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Jordan Marks

AdWords Agency Strategist

Google

I speak with agencies every day of my work life, and I am hard-pressed to find advertisers who are as passionate and educated about the Adwords landscape as you are, Tyler. I felt we were entirely on the same page when we discussed potential options for your client account.

I want to make sure they know just how good of hands they are in with you as their representative. You were able to speak about Adwords at a level that I rarely see from someone within my daily interactions with agencies all over the world. I truly believe you can be the client’s biggest asset as we strive to improve their account’s performance. I’m looking forward to helping in any way possible.

Ready to reach out?

Let's discuss your project

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Contact us regarding any inquiry, be it a client question, new business or partnership opportunities.

Our monthly Service Plans contain a good overview of the work we do. You may also find it helpful to review Our Process.

We love working with businesses that value social responsibility, philanthropy, and community. We offer discounts to 501(c)(3) organizations.

If you're ready to take your business to the next level, get in touch!