Notes on Content Strategy

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees. Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year. This creates an amazing foundation for a …

10 Things To Know About SEO

Following is a list of 10 things to know about SEO, and why a website owner should consider SEO for their site. This isn’t mean to be a primer on how to do SEO, but rather an overview with some basic knowledge about what SEO is good for, and what to look out for.

Scribe SEO Review

Scribe SEO is a new WordPress plugin that works primarily with the Thesis theme framework or the All-In-One SEO plugin. It is designed to allow a website owner, copywriter or web designer to create search engine optimized web pages and blog posts using a set of SEO (search engine optimization) tools. These tools provide feedback on the different page elements, …

The Strategy Behind the Web Strategy Blog

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The Ojai Post, which has thirty authors and …