Goals and Objectives for Facebook Ads

Girl with balloons showing goals and objectives on Facebook

With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.

Kids Today: An Informal Tech Survey

Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 … Read More

Via Tea: How to Find and Hire the Right Marketing Coach

I responded to Tea Silvestre’s inquiry about hiring a marketing coach last week. Her post entitled How to Find and Hire the Right Marketing Coach, aggregating the replies from a number of marketing professionals, is now up on her site. There’s a bunch of great information in there from half-a-dozen people who know what they are talking about. Check it … Read More

Future of Business in Ventura County

Bill Buratto, CEO of the Ventura County Economic Development Association, has a great article in the Ventura County Star on the future of business in Ventura County. For instance, Buratto cites the movie industry as a possible driver of revenue and industry in Ventura County: We need to take local control of our own future and that means thinking outside … Read More