Goals and Objectives for Facebook Ads

With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.

Kids Today: An Informal Tech Survey

Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 …

Future of Business in Ventura County

Bill Buratto, CEO of the Ventura County Economic Development Association, has a great article in the Ventura County Star on the future of business in Ventura County. For instance, Buratto cites the movie industry as a possible driver of revenue and industry in Ventura County: We need to take local control of our own future and that means thinking outside …