How to Find Great Topics for Blog Posts

Content Strategy Roadmap

How do the best bloggers create content so consistently? Many blog every day and don’t seem to run out of ideas. While there are many challenges to writing blog content, topic ideas don’t need to be one of them. Our team is here to consider your business, your style, your industry, and your customers. We then turn this information into … Read More

Maximize Your Shutterstock Monthly Subscription Plan

Shutterstock is a stock photography service that offers a number of subscription options, including a monthly subscription plan. The following tutorial will allow you to get the most out of your subscription. We’ve had a number of inquiries on how to cancel your Shutterstock Monthly Subscription Plan. If you want to do so, scroll down to the bottom, and we’ll … Read More

UltraCart and WordPress Content Strategy

KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. A business that exists solely on UltraCart is going to find that platform lacking in certain content management features … Read More

Six Principles of SEO for Online Communities

I am putting together an online marketing proposal for a philanthropy-based network, where an existing base of 5,000 or so members will be interacting in an ambitious online community. It so happens that when you get a bunch of like-minded, passionate people together in one place and give them the tools, they create a LOT of content. It’s not phrased … Read More

Notes on Content Strategy

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees. Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year. This creates an amazing foundation for a … Read More

Fresh and Recent Search by Google

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: … Read More

Arcade Fire, HTML5 and Google

HTML5 is a structure for coding websites. One of the exciting possibilities it presents is support for a lot of functionality that has previously required third-party browser plug-ins, such as video and drag-and-drop. It appears to have gotten a kickstart when Apple locked out Flash from the iPhone and iPad. So Google worked with the band Arcade Fire to create … Read More

Google Places: Fixing an Incorrect Marker Location For A Business

What’s Google Places? It’s the new re-branded Local Business Center, where you can claim your business, edit your business listing and influence how your business is displayed in Google Search, Google Maps and other locally oriented Google search tools.

Top 5 Reasons Keywords Aren’t the Search Engine Silver Bullet

or “Why You’re Not #1 in Google for mortgage“ As small business owners, I think we all attempt to get a basic understanding of the mechanics of each area of our business, even if we outsource it. Having an understanding of accounting, operations, procurement, warehousing, etc. is important, and allows the proprietor to get a more accurate 50,000 foot view … Read More

The Strategy Behind the Web Strategy Blog

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The Ojai Post, which has thirty authors and … Read More