UltraCart and WordPress Content Strategy

KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. A business that exists solely on UltraCart is going to find that platform lacking in certain content management features …

Notes on Content Strategy

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees. Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year. This creates an amazing foundation for a …

Fresh and Recent Search by Google

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: …

Arcade Fire, HTML5 and Google

HTML5 is a structure for coding websites. One of the exciting possibilities it presents is support for a lot of functionality that has previously required third-party browser plug-ins, such as video and drag-and-drop. It appears to have gotten a kickstart when Apple locked out Flash from the iPhone and iPad. So Google worked with the band Arcade Fire to create …

The Strategy Behind the Web Strategy Blog

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The Ojai Post, which has thirty authors and …