Goals and Objectives for Facebook Ads

With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.

Social ROI Presentation at the VCCF Center for Nonprofit Leadership

A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate …

Kids Today: An Informal Tech Survey

Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 …

Volunteer Ventura Summit – Social Media Presentation

I was invited to give a presentation called “Engage New Audiences and Recruit Volunteers with Social Media” for the 2011 Volunteer Ventura Summit put on by the City of Ventura. I re-recorded the presentation for internet distribution, following. It’s 17 minutes long and is a nice overview of the basics, along with some easy-to-implement action items for any small non-profit …

Facebook Bummer Button

I’m reading through my Facebook News Feed, and the news from my friends is almost as bad as a local NBC affiliate. PT, a musician friend, is on the road in a lonely hotel room with “a fanta grape soda on the night stand and 4 dunkin donuts on my lap.” CF laments, “my desk is now officially broken!” I …

Likebase for Facebook Pages – Why Not?

Facebook recently changed a key element of Facebook Pages, where the notion of having Fans (and thus having a Fanbase) was changed to “people who Like the Page”. Or Those Who Like Pages Formerly Known as Fans. Or The Knights Who No Longer Say Ni. I’ve received a number of laughs, if not outright guffaws, at the mention of how …

Facebook Steps Into Arizona Immigration Debate

Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors see. For most Pages, its …