As a marketing agency, we’ve used Facebook and Instagram Ads to help our clients sell products, generate leads and put butts in seats. We’ve worked with some of the world’s largest spiritual organizations, organic brands and universities, each using social media and the web to reach their audience and make the world a better place.
With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.
A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate … Read More
Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 … Read More
Facebook recently changed a key element of Facebook Pages, where the notion of having Fans (and thus having a Fanbase) was changed to “people who Like the Page”. Or Those Who Like Pages Formerly Known as Fans. Or The Knights Who No Longer Say Ni. I’ve received a number of laughs, if not outright guffaws, at the mention of how … Read More
Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors see. For most Pages, its … Read More