Social ROI Presentation at the VCCF Center for Nonprofit Leadership

A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate … Read More

The Advertising Threshold

A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website? It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but has the website truly reached … Read More

Fresh and Recent Search by Google

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: … Read More

Google Offers Takes on Groupon – Why It Will Work for Google

Google today announced a beta test of Google Offers, which is taking on Groupon and other coupon/offering startups head-on. Now, not every Google roll-out is a wild success (see Buzz and Wave), but Google has a few things going for it that give Offers a leg up.

Advanced Web Ranking Review

I’ve done a couple posts on WebPosition recently, and one of the comments discussed a site ranking software package called Advanced Web Ranking. I’m giving the 30-day trial a spin, and in full disclosure, the company offers an Enterprise license for a review, which does not include the maintenance contract, for which I’d have to pay separately.

10 Things To Know About SEO

Following is a list of 10 things to know about SEO, and why a website owner should consider SEO for their site. This isn’t mean to be a primer on how to do SEO, but rather an overview with some basic knowledge about what SEO is good for, and what to look out for.

Google Instant A-Z: Single Letter Searches & Big Brands

Google Instant arrived this week – if you haven’t seen it in action, log in to your google account or gmail, and go to google.com. Search results change and shift with every keystroke of your search, and Google starts delivering results with the very first keystroke. So I compiled a list of results for single keystroke searches, and a few … Read More

Arcade Fire, HTML5 and Google

HTML5 is a structure for coding websites. One of the exciting possibilities it presents is support for a lot of functionality that has previously required third-party browser plug-ins, such as video and drag-and-drop. It appears to have gotten a kickstart when Apple locked out Flash from the iPhone and iPad. So Google worked with the band Arcade Fire to create … Read More

How Does Google Work?

…and what else does Google have its fingers into? Aaron Wall and PPCBlog put together a fantastic flowchart showing how Google works. As Aaron prefaces it, this probably won’t be accurate in the years to come, because Google is on such a rapid development path. It might not even be accurate by the end of this year. I have been … Read More

Google Places: Fixing an Incorrect Marker Location For A Business

What’s Google Places? It’s the new re-branded Local Business Center, where you can claim your business, edit your business listing and influence how your business is displayed in Google Search, Google Maps and other locally oriented Google search tools.