A website that has been running Universal Analytics will not collect data at all beginning July 1, 2023, such that any report or view will have a total drop-off on that date. That seems aways away, yes? Well yes and no. Learn more about our migration plan to GA4 to ensure continuity of data.
Social ROI Presentation at the VCCF Center for Nonprofit Leadership
A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate …
The Advertising Threshold
A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website? It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but has the website truly reached …
Fresh and Recent Search by Google
On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: …
Advanced Web Ranking Review
I’ve done a couple posts on WebPosition recently, and one of the comments discussed a site ranking software package called Advanced Web Ranking. I’m giving the 30-day trial a spin, and in full disclosure, the company offers an Enterprise license for a review, which does not include the maintenance contract, for which I’d have to pay separately.
10 Things To Know About SEO
Following is a list of 10 things to know about SEO, and why a website owner should consider SEO for their site. This isn’t mean to be a primer on how to do SEO, but rather an overview with some basic knowledge about what SEO is good for, and what to look out for.
Arcade Fire, HTML5 and Google
HTML5 is a structure for coding websites. One of the exciting possibilities it presents is support for a lot of functionality that has previously required third-party browser plug-ins, such as video and drag-and-drop. It appears to have gotten a kickstart when Apple locked out Flash from the iPhone and iPad. So Google worked with the band Arcade Fire to create …
How Does Google Work?
…and what else does Google have its fingers into? Aaron Wall and PPCBlog put together a fantastic flowchart showing how Google works. As Aaron prefaces it, this probably won’t be accurate in the years to come, because Google is on such a rapid development path. It might not even be accurate by the end of this year. I have been …
Google Places: Fixing an Incorrect Marker Location For A Business
What’s Google Places? It’s the new re-branded Local Business Center, where you can claim your business, edit your business listing and influence how your business is displayed in Google Search, Google Maps and other locally oriented Google search tools.