As a marketing agency, we’ve used Facebook and Instagram Ads to help our clients sell products, generate leads and put butts in seats. We’ve worked with some of the world’s largest spiritual organizations, organic brands and universities, each using social media and the web to reach their audience and make the world a better place.
Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 … Read More