With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.
Google today announced a beta test of Google Offers, which is taking on Groupon and other coupon/offering startups head-on. Now, not every Google roll-out is a wild success (see Buzz and Wave), but Google has a few things going for it that give Offers a leg up.
What’s Google Places? It’s the new re-branded Local Business Center, where you can claim your business, edit your business listing and influence how your business is displayed in Google Search, Google Maps and other locally oriented Google search tools.