The Advertising Threshold

A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website? It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but has the website truly reached … Read More

Remarketing: I Know It When I See It

On remarketing: Dan Yomtobian at Search Engine Watch has a good article on remarketing as a misunderstood conversion tool. Once you realize how remarketing works, you know it when you see it, as Supreme Court Justice Potter Stewart would say. Let’s say you visited Site A by clicking an ad, but didn’t complete a transaction or sign up for a … Read More