Is a Marketing Coach Actually What You Need?

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach? While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and share her results with my …

AirBnB’s Open Letter

I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on fire at the same time? …

On AirBnB’s “Moment of Truth”

One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s in Silicon Valley. So what …

Reputation Management: Onesheet and Rick Santorum

Onesheet went into beta today. It looks awesome and even better, doesn’t require the band to maintain it. Here’s how Onesheet describes their service: Onesheet allows musicians to set up a web presence in minutes using content from other websites they’re already updating. They simply connect their existing social networks and services immediately have a website full of content already …

Free AT&T Wifi at Starbucks

Finally. Starbucks Corp. will make wireless Internet service free at all U.S. stores starting July 1, eliminating a $3.99 fee for two hours of access. The move comes several months after McDonald’s Corp. also dropped all access fees on wireless Internet service, as the fast-food chain sought to make its restaurants a more suitable place to hang out.

Facebook Steps Into Arizona Immigration Debate

Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors see. For most Pages, its …