UltraCart and WordPress Content Strategy

KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. A business that exists solely on UltraCart is going to find that platform lacking in certain content management features …

Notes on Content Strategy

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees. Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year. This creates an amazing foundation for a …

Is a Marketing Coach Actually What You Need?

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach? While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and share her results with my …

Free AT&T Wifi at Starbucks

Finally. Starbucks Corp. will make wireless Internet service free at all U.S. stores starting July 1, eliminating a $3.99 fee for two hours of access. The move comes several months after McDonald’s Corp. also dropped all access fees on wireless Internet service, as the fast-food chain sought to make its restaurants a more suitable place to hang out.

Facebook Steps Into Arizona Immigration Debate

Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors see. For most Pages, its …

The Strategy Behind the Web Strategy Blog

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The Ojai Post, which has thirty authors and …