remarketing

Remarketing: I Know It When I See It

July 10, 2010

On remarketing: Dan Yomtobian at Search Engine Watch has a good article on remarketing as a misunderstood conversion tool. Once you realize how remarketing works, you know it when you see it, as Supreme Court Justice Potter Stewart would say. Let’s say you visited Site A by clicking an ad, but didn’t complete a transaction [...]

Read the full article →