Tribal Core :: Online Strategy, Web Marketing - Ojai, California

Around every business, every artist, every great idea sprouts a tribal core. Your tribal core is the loyal group of advocates that is developed by providing quality content and superior service.

The members of the tribal core are engaged beyond most clients, customers or fans: they spread the word because they believe in you and what you are all about. Tribal Core makes the connection between technology and community - finding, building and nurturing your tribal core.

Identify your target audience, customers and clients. We help you focus on who you need to reach, and how to reach them. A well-executed campaign combining elements of search engine optimization, business blogging, inbound link program, affiliate program, targeted pay-per-click and offline advertising will result in exposure and traffic from the right crowd.

Build your tribal core. Collect information in creative ways: newsletters, surveys, contests, white papers, free music. Communicate with these people, offering them content, products and service commensurate with their value to you and importance to the success of your enterprise.

Nurture your advocates. Know all your best customers by name. Provide above-and-beyond incentives and surprises to the tribal core. A small business may invite the best clients down for a Friday afternoon barbeque or an evening of live jazz. A band may offer a full-length show available for free download to street team members. A retail site may offer added incentives to the best affiliates. The people that are well cultivated and treated with respect become the very foundation of your growing business.

On a macro level, technology is the great enabler of community, communication and commerce. Your fans, customers, clients and advocates are out there - technology enables you to find them, help them find you, and build an ongoing relationship.

On a nuts-and-bolts level, the technology you select and deploy should always be selected with your goals in mind. Technology works best when its transparent, allowing a visitor to get what they need quickly and efficiently.

We understand the needs of businesses small, medium and large, operating in the greater Ventura and Santa Barbara areas. If you need Ventura web design or Santa Barbara web design, give us a call at 805-715-9694. We encourage you to shop around and consider all of your options, but in the end, we know our superior service and combined website design and marketing packages will be a perfect fit for many businesses looking to establish or expand their internet presence.