Web strategy thoughts and notes
With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.
There are an increasing number of dashboard platforms on the internet. These platforms allow companies and marketers to identify important metrics (also known as Key Performance Indicators or KPIs) and display that data in a visual interface. Some people refer to the broader category of applications as Business Intelligence tools.
Third wave coffee is a complex world where roasters and brewers alike pay micro-attention to the details, including packaging to match. View the break down the packaging for a number of third wave coffee companies and see who does it the best.
Not really, but if they did, it might read something like this: Airbnb, the world’s leading marketplace to list, discover and book…
April 15th, 2015 will mark for us a full year of nights booked through short stay supersite Airbnb. [INFOGRAPHIC]
Taxonomies, in the simplest of terms, are how a group of things are organized. These organizational structures can be hierarchical, like Categories in WordPress, where a Category of “Motor Vehicles” might have Subcategories such as Cars, Motorcycles and RV’s. Taxonomy structures can also be non-hierarchical, such as Tags in WordPress, where a Yoga blog might have Tags such as Strength, …
A prospective client recently migrated an e-commerce site from an old proprietary cart to BigCommerce. Traffic and revenue subsequently plunged, which of course is just about the worst thing that could happen when you are migrating to a platform you think will be better for business.
Shutterstock is a stock photography service that offers a number of subscription options, including a monthly subscription plan. The following tutorial will allow you to get the most out of your subscription. We will help you will plan ahead and be fully prepared to download the maximum number of images available to you. Bonus! We include a link to a …
I have been consulting for over twelve years now. Countless hours go in to business development, and much of that time can be sunk into creating a proposal that makes or breaks a new relationship. Along comes Bidsketch, with a SaaS platform that facilitates the proposal process for green freelancers and seasoned firms alike. Creating consistency across copy, templates, formatting …
Following is a chat session with an AT&T representative. Since I travel full-time these days, it is important that I have a carrier that provides a reasonable international service. AT&T ain’t it. I’ll be in Hawaii in two weeks, at which time I’ve set aside some time to find the best carrier for me (with Boost and T-Mobile both on …
