How To Earn #1 Rankings in Search: DIY vs Agency (Webinar)

How to Earn #1 Rankings in Organic Search (DIY vs Agency model) - webinar slide

In this webinar, we’ll show you the end-to-end process of ranking content in Google search, focusing on how Topic Research helps us create content that is more likely to rank for your target keywords. We’re going to talk about 1) what content to create, 2) how to create it and 3) how to rank it.

Why We Are Suspending Facebook Ad Management

social media depression

As a marketing agency, we’ve used Facebook and Instagram Ads to help our clients sell products, generate leads and put butts in seats.   We’ve worked with some of the world’s largest spiritual organizations, organic brands and universities, each using social media and the web to reach their audience and make the world a better place.

All About A La Carte SEO

Single reticulated giraffe demonstrating a la carte SEO

A La Carte pricing for Search Engine Optimization (SEO) is where a menu of marketing services or products is available to purchase for a fixed price. Customers can select these marketing services based on their size, their budget, and their digital needs just like how they would select dishes off a restaurant’s menu.

What to Write on a Blog Post

The Globe Theater as an example of blog post content strategy

Do you succumb to stage-fright when creating a blog post? Actors take care of nerves with meticulous preparation. We’re here to take care of pre-blog nerves and get you started with SEO & Content Strategy so that your business can flourish on the stage. We’ve developed well-honed topic research methodology so that you always know your lines and find a receptive audience. … Read More

How to Find Great Topics for Blog Posts

Content Strategy Roadmap

How do the best bloggers create content so consistently? Many blog every day and don’t seem to run out of ideas. While there are many challenges to writing blog content, topic ideas don’t need to be one of them. Our team is here to consider your business, your style, your industry, and your customers. We then turn this information into … Read More

The Self Storage SEO Guide – 2021 Edition

SEO for self storage, with kids playing in a cardboard house made out of storage moving boxes

Because self storage facilities serve a customer base that largely lives within a 3 to 5 mile radius, a focus on local search engine optimization (known as Local SEO) may have the biggest impact in attracting new customers.

A Complete Guide to Taxonomy SEO for WordPress

taxonomy seo image - bicycles organized by type and color

Last updated: September 14, 2021 What are taxonomies? Taxonomies, in the simplest of terms, are how a group of things are organized. Website taxonomy structures can be hierarchical, such as WordPress Categories, or non-hierarchical, such as Tags. Different types of websites will need to leverage different strategies depending on whether offerings are product- or content – based.  An example of … Read More

The SEO Case for Web Designers Partnering with Marketing Agencies

web marketing partners - ok, its a dog and a cat

Unless you do a lot of redesigns for sites that have been around a while, you are largely launching brand new sites on brand new domains. And those sites carry very little authority. You know how I mentioned the quality of backlinks above? This is measured in “domain authority” or DA. New sites have virtually no domain authority at all. So you’re stuck with a bunch of low authority websites linking back to you in those footer credits.

Why a Business Does a Site Redesign

business site redesign

When a company gets a new website, there is a lot going on behind the scenes. And it ain’t necessarily related to the website. Green-lighting a site redesign is generally a big project for a small business. There are multiple stakeholders and a significant financial commitment. There are new marketing objectives and possibly a rebrand.