taxonomy seo

A Complete Guide to WordPress Taxonomy SEO

Last updated: May 4, 2019 Taxonomies, in the simplest of terms, are how a group of things are organized. These organizational structures can be hierarchical, like Categories in WordPress, where a Category of “Motor Vehicles” might have Subcategories such as Cars, Motorcycles and RV’s. Taxonomy structures can also be non-hierarchical, such as Tags in WordPress, where a Yoga blog might …

web marketing partners - ok, its a dog and a cat

The SEO Case for Web Designers Partnering with Marketing Agencies

Unless you do a lot of redesigns for sites that have been around a while, you are largely launching brand new sites on brand new domains. And those sites carry very little authority. You know how I mentioned the quality of backlinks above? This is measured in “domain authority” or DA. New sites have virtually no domain authority at all. So you’re stuck with a bunch of low authority websites linking back to you in those footer credits.

business site redesign

Why a Business Does a Site Redesign

When a company gets a new website, there is a lot going on behind the scenes. And it ain’t necessarily related to the website. Green-lighting a site redesign is generally a big project for a small business. There are multiple stakeholders and a significant financial commitment. There are new marketing objectives and possibly a rebrand.

Wifi on the bookshelf in Prague

How and Why Airbnb Should Verify Wifi

I’ve talked to many friends who work while they travel, and there is definitely a consensus: when you stay at an Airbnb, you have no freaking idea how the internet is going to be. And that can be incredibly challenging if not terrifying.

Affordable Web Marketing Near Me

Affordable Web Marketing Near Me

The demand from prospects and partners alike is an entry-level web marketing service for companies that are just getting their feet wet or otherwise have the most modest of budgets. We’ve listened! Learn more about our affordable web marketing plans that can provide just the right fit.

Goals and Objectives for Facebook Ads

With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.

Analytics Dashboard Metrics Overview

UPDATED MAY 10, 2019 What Is An Analytics Dashboard? An analytics dashboard is a cloud-based reporting tool that shows the user their most important website metrics, such as sessions, conversions and engagement, in a glance. The visual display of data allows stakeholders to make data-driven decisions for their website and marketing efforts. There are an increasing number of dashboard platforms …