Web strategy thoughts and notes
Unless you do a lot of redesigns for sites that have been around a while, you are largely launching brand new sites on brand new domains. And those sites carry very little authority. You know how I mentioned the quality of backlinks above? This is measured in “domain authority” or DA. New sites have virtually no domain authority at all. So you’re stuck with a bunch of low authority websites linking back to you in those footer credits.
The knowledge that a black swan can occur at any moment is no longer theoretical. Preparing for an unexpected and improbable event is something every business needs to think about. Losing two homes in 11 months crystallized the need for preparation and resiliency.
When a company gets a new website, there is a lot going on behind the scenes. And it ain’t necessarily related to the website. Green-lighting a site redesign is generally a big project for a small business. There are multiple stakeholders and a significant financial commitment. There are new marketing objectives and possibly a rebrand.
I’ve talked to many friends who work while they travel, and there is definitely a consensus: when you stay at an Airbnb, you have no freaking idea how the internet is going to be. And that can be incredibly challenging if not terrifying.
The demand from prospects and partners alike is an entry-level web marketing service for companies that are just getting their feet wet or otherwise have the most modest of budgets. We’ve listened! Learn more about our affordable web marketing plans that can provide just the right fit.
In the new Google Search Console, your site might have one or more results for this Error: Status > Index coverage > Submitted URL marked ‘noindex’. This isn’t necessarily an error, although if a site is not being indexed properly, this is a great place to start. Learn more!
It’s at Meditation Mount that this story starts… perhaps you’ve heard that there are fires out this way?
With over a billion users and highly tailored audience targeting, Facebook has matured into a remarkable platform for advertising. One big consideration, however, is an understanding of what you can accomplish using Facebook ads and how your advertising will be received by the audience you are targeting.
There are an increasing number of dashboard platforms on the internet. These platforms allow companies and marketers to identify important metrics (also known as Key Performance Indicators or KPIs) and display that data in a visual interface. Some people refer to the broader category of applications as Business Intelligence tools.
Third wave coffee is a complex world where roasters and brewers alike pay micro-attention to the details, including packaging to match. View the break down the packaging for a number of third wave coffee companies and see who does it the best.
