Digital Marketing for the
Organic Products Industry

 
 
LAST UPDATED NOVEMBER 30, 2019

Looking for Marketing Help with your Organic Product Line?

We focus our work on companies making a difference, including those who are committed to providing high-quality organic products to their customers. We have provided digital marketing services to organic product companies for over ten years!

Following is a list of active and past clients from the Organics industry. Each of these companies has a mission that includes addressing important issues such as organic integrity, GMO labeling and sustainability.

Contact us today to discuss how we can be of service and meet your online marketing needs.

We started working with Tribal Core in 2011 and that relationship continues to this day. Year after year our needs evolve and they are with us every step of the way managing all things related to our website and our online presence from Ads and SEO to content management and compliance.

We stay with Tribal Core because of their quality of service and their clarity of communication and purpose despite an ever-changing E commerce landscape. We stay because we trust Tyler. We stay because no matter what comes up, Tyler helps us arrive at a solution that is best for our company’s unique circumstance.

Will Shepherd, Cafe Altura Organic Coffee

The Cornucopia Institute

The Cornucopia Institute
The Cornucopia Institute, a non-profit organic watchdog, supports economic justice for the family-scale farming community.

The Cornucopia Institute, a tax-exempt 501(c)(3), engages in education that supports the principles and wisdom underlying sustainable and organic agriculture. Through research and investigations on agricultural issues, The Cornucopia Institute provides needed information to consumers, family farmers, and the media.

Their board of directors represent key constituencies within the organic and family farming movements including pioneering organic agricultural producers, consumers, scientists, public policy experts, environmentalists/conservation experts, entrepreneurs and retailers.

Tribal Core has provided multiple services to The Cornucopia Institute, including administration of a Google Grant, search engine optimization, customized analytics, Scorecard architecture and ongoing content strategy.


EO / Everyone

The Cornucopia Institute
EO and the Everyone family brand are high-quality body, face and hair products made from essential oils and plant extracts in Marin, CA.

EO is a family-owned B Corp (for-benefit corporation) that makes all of it’s products in Marin County from essential oils and plant extracts.

Everything that EO makes, including the family-oriented Everyone brand, is free from synthetic fragrances, cruelty-free, gluten-free, GMO-free, and many of their products are USDA organic certified, including the brand-new luxury face care line, Ageless.

Tribal Core has provided a wide range of services to EO and Everyone, including Google Ads management for the search and display networks, technical and on-page optimization of the Magento ecommerce platform, custom analytics, content strategy and more.


Nutiva

The Cornucopia Institute
Nutiva is the world’s leading brand of all-organic hemp foods, coconut oil, red palm oil and chia seeds, located in Richmond, CA.

Nutiva is the world’s leading brand of all-organic hemp foods, coconut oil, red palm oil and chia seeds, dedicated to “nourishing people and planet.”

Since 1999 Nutiva has donated $1 million dollars by contributing 1 percent of sales to sustainable-agriculture groups for programs that enrich the soil and support a healthy world.

Tribal Core has provided a wide range of services to Nutiva, including PPC management (Google Ads, Facebook Ads and third-party networks), optimization of multiple web properties, custom analytics, architecture of The Nutiva Kitchen, establishment of retail web distribution in Canada and more.


Café Altura

The Cornucopia Institute
Café Altura, the original organic coffee company in the USA, founded in 1980, continues to roast coffee of the highest quality.

Cafe Altura has been in business for over thirty years and to this day is guided by the original founder, Chris Shepherd. The founding principles of quality, sustainability, care for the environment and the workers who maintain the land, remain the cornerstone of Cafe Altura’s business ethics and practices.

Started in 1980, the beginning years were modest and humble, with very little money, no credit, too many people and way too many pets. Cafe Altura introduced organically grown coffee into an industry that still considered coffee a “sin”. The company slowly found its way to consumers who enjoyed good coffee and wanted to support family farms who were willing to invest in the future of the environment.

Tribal Core has provided a suite of services to Cafe Altura over many years, including migration of the website to WordPress, migration of the store to UltraCart, Google Ads management, shopping network advertising, including the Google Merchant Center, site optimization, content strategy, analytics and more.


Project Juice

The Cornucopia Institute
Project Juice crafts organic cold-pressed juices and nut mylks made from the absolute freshest local ingredients.

With multiple locations in San Francisco, CA, and shipping nationwide using fast delivery and cold packs, Project Juice crafts organic cold-pressed juices and nut mylks made from the absolute freshest, locally sourced ingredients.

Project Juice considers themselves privileged to work directly with the country’s best farmers. Rather than having to wait several days, and sometimes weeks, to receive harvested fruits and vegetables, they can go from “farm to bottle” in less than 24 hours, ensuring their customers can taste and feel the difference.

Tribal Core has provided multiple services for Project Juice, administrating Google Ads campaigns, developing a custom analytics dashboard and contributing content strategy.


Kevita

The Cornucopia Institute
Kevita, in Oxnard, CA, produces organic probiotic drinks using a proprietary culture of handcrafted live probiotic.

At the heart of KeVita is a proprietary culture with four strains of live probiotic. KeVita is handcrafted in its own facility in Southern California. KeVita is certified organic, non-dairy, non-GMO, gluten free and vegan, and has recently launched a line of Master Brew Kombuchas and Cleansing Probiotic Tonics.

The leadership team, starting with Co-Founders Chakra Earthsong Levy and Bill Moses, has led Kevita to massive growth over the last two years, firmly entrenched in Whole Foods, health food stores and grocery stores nationwide.

KeVita’s vision is to lead the growing trend toward personal responsibility for improved health and well-being by developing innovative and delicious drinks. KeVita is committed to being the healthy alternative to traditional sodas.

Tribal Core has provided a number of services to Kevita, including a site audit, early-stage digital marketing plan and content strategy.


GoMacro

The Cornucopia Institute
GoMacro’s macrobiotic energy bars started in 2004 on a family-owned, organic 120-acre farm in rural Wisconsin.

GoMacro started in 2004 on a family-owned, organic 120-acre farm in rural Wisconsin. The farm is still used as the company’s research and development incubator. Today, GoMacro’s macrobiotic energy bars are found throughout the United States, Canada, Japan and the United Kingdom.

All MacroBars are made fresh on a daily basis upholding the GoMacro tradition of wholesome ingredients, no inventories and minimal processing, while remaining true to the macrobiotic promise of better health, a balanced lifestyle and a concern for the environment and all its inhabitants.

Tribal Core has provided multiple services to GoMacro, including a customized analytics dashboard, technical site audit and content strategy. Our favorite MacroBar is berries+cherries, but the new oatmeal chocolate bar is pretty great too.


Agromin

The Cornucopia Institute
Agromin has pioneered management of biodegradable resources, producing organic, renewable potting soil.

Agromin provides Premium Soil Products for a Sustainable Planet, producing potting soil and other soil products made naturally from renewable organic materials. This sustainable process ensures that all of their products contain important micro-organisms that produce nutrients that plants love. This living soil is critical to healthy plants and to a healthy environment.

Agromin is a pioneer in the sustainable management of biodegradable resources. They are dedicated to innovation along each turn of the recycling loop. Each year, Agromin converts almost 380,000 tons of recycled organic materials into rich living compost, mulch and other premium soil products for area farmers, landscapers and gardeners.

Tribal Core has provided a number of services for Agromin, including a site audit, technical optimization and content strategy.


Where To Buy Organics

The Cornucopia Institute
Where To Buy Organics helps consumers find healthy organic products for kitchen, body and home.

As a project of Organic Health For All, Inc., the mission at Where To Buy Organics is to help consumers find healthy organic products for kitchen, body and home. The website connects visitors with local stores and direct to brands that meet stringent organic standards. They have a nationwide network helping consumers find the best organic options anywhere they are.

Tribal Core has lent digital marketing expertise and strategic development services to develop a deep long-tail website that serves as a cornerstone of the consumer-facing organics industry.


Aloe Cadabra

The Cornucopia Institute
Aloe Cadabra is a personal lubricant made from 95% certified organic aloe, bringing magic back into relationships.

Aloe Cadabra is the first personal lubricant that’s all natural and contains 95% organic aloe vera. It contains Vitamin E to soothe and nourish while lubricating, pH balanced for a woman’s body. It supports the body’s natural healing process by carrying vitamins and nutrients to skin and restoring natural vaginal moisture.

Tribal Core has provided many services to Aloe Cadabra over a number of years, including website development, Google Ads management, search optimization, technical website optimization, content strategy and more.


Garlic Gold

The Cornucopia Institute
Garlic Gold started on an organic ranch in Ojai, CA, now handmade in Ventura in their certified organic kitchen.

With national distribution through Albert’s Organics since 2003, Garlic Gold’s products have been lauded by world renowned foodies and food bloggers, including David Rosengarten, Chef Emeril and Kath Younger. The company has grown into a values-based business recognized as one of the Top 20 Organic companies by Ode Magazine, and a leading innovator in the natural and organics industry.

Tribal Core has provided a wide spectrum of services to Garlic Gold over many years, including search optimization, technical website optimization, custom dashboard development and site analytics.

“Tyler communicates in a down to earth way, demystifying things, so you can be a partner in the process, understand what’s going on and gain confidence from that, a rare breath of fresh air compared to other SEO service providers we’ve worked with.” – Brian Chossek, CEO, Garlic Gold

It is my pleasure to recommend Tribal Core for any digital marketing needs you have to take your business to the next level. Tyler is strategic and highly organized and a pleasure to work with.

Virginia Sullivan, VP of Marketing, GoMacro
Organic product companies have the opportunity to reach a growing audience of consumers who are increasingly interested in healthy and sustainable sourcing of food and home goods for their families. Through effective Digital Advertising, SEO and Content Strategy, Tribal Core works with organic brands to maximize visibility and achieve a positive ROI from their web marketing efforts.