content

Notes on Content Strategy

December 13, 2011

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees.  Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year.  This creates [...]

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Fresh and Recent Search by Google

November 14, 2011

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that [...]

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Arcade Fire, HTML5 and Google

August 30, 2010

HTML5 is a structure for coding websites. One of the exciting possibilities it presents is support for a lot of functionality that has previously required third-party browser plug-ins, such as video and drag-and-drop. It appears to have gotten a kickstart when Apple locked out Flash from the iPhone and iPad. So Google worked with the [...]

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Google Places: Fixing an Incorrect Marker Location For A Business

May 18, 2010

What’s Google Places? It’s the new re-branded Local Business Center, where you can claim your business, edit your business listing and influence how your business is displayed in Google Search, Google Maps and other locally oriented Google search tools.

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WebPosition Review – Is New Web-Based Reporter Worth It?

May 14, 2010

WebPosition has a venerable history as a Windows desktop application that, in large part, allows users to run reports on sets of keywords to identify a website’s “web position” or search engine result for each keyword. You can include competitors in your reports, specific to each product or service that you offer.

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Top 5 Reasons Keywords Aren’t the Search Engine Silver Bullet

March 10, 2010

or “Why You’re Not #1 in Google for mortgage“ As small business owners, I think we all attempt to get a basic understanding of the mechanics of each area of our business, even if we outsource it. Having an understanding of accounting, operations, procurement, warehousing, etc. is important, and allows the proprietor to get a [...]

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The Strategy Behind the Web Strategy Blog

March 5, 2010

We have a fresh new site here at tribalcore.com, and for the first time since our founding in 2002, we have a blog. Not that we’ve never blogged – I first started blogging in 1999 at startupmusic.com with a music technology blog, and I blog at at least three other locations, including The Ojai Post, [...]

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