On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.”
This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: Google knows that sometimes you want really timely information and sometimes you don’t, and this draws a contrast with real-time search from platforms such as Twitter.
Here’s how Google frames it:
Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.
While every company can draw something different from these ideas, the bottom line remains – it reinforces the need for high quality, fresh unique content, which drives search traffic, a long tail of content and community engagement.
minty fresh photo h/t csontoslea