Notes on Content Strategy

I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees. Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year. This creates an amazing foundation for a … Read More

Rocking the WP 3.3 Sonny Update

Just a quick tech note – upgraded to WordPress 3.3 “Sonny” without a hitch. Lots of slick new features, including flyout menus, media handling, co-editing support and Tumblr import. Granted I’ve placed my bet already, but can’t help thinking #wordpress continues to blow away the CMS competition. Video of the release after the jump.

Via Tea: How to Find and Hire the Right Marketing Coach

I responded to Tea Silvestre’s inquiry about hiring a marketing coach last week. Her post entitled How to Find and Hire the Right Marketing Coach, aggregating the replies from a number of marketing professionals, is now up on her site. There’s a bunch of great information in there from half-a-dozen people who know what they are talking about. Check it … Read More

Is a Marketing Coach Actually What You Need?

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach? While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and share her results with my … Read More

Fresh and Recent Search by Google

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: … Read More

Will Netflix Regain Its Swagger?

You’ve probably read about Netflix the last couple months, and none of its any good. Raising prices, ignoring customers, spinning off the DVD service into bastard child Quikster, canceling that three weeks later… the list goes on.

AirBnB’s Open Letter

I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on fire at the same time? … Read More

On AirBnB’s “Moment of Truth”

One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s in Silicon Valley. So what … Read More

Reputation Management: Onesheet and Rick Santorum

Onesheet went into beta today. It looks awesome and even better, doesn’t require the band to maintain it. Here’s how Onesheet describes their service: Onesheet allows musicians to set up a web presence in minutes using content from other websites they’re already updating. They simply connect their existing social networks and services immediately have a website full of content already … Read More

ICANN Opens Up Top-Level Domains: Reaction

ICANN, the non-profit organization that controls Internet naming protocols (including top-level domains (TLD’s) such as .com, .net, .org and newcomers like .biz and .jobs) has voted to open up the system so that groups can apply to create virtually any TLD such as .music or .food.