Is a Marketing Coach Actually What You Need?

Tea Silvestre, talented proprietress of The Word Chef, asked some of her friends this question: Do you have any cautionary tales or tips on hiring the right Marketing Coach? While I think she’s putting together the replies into something more substantial than a quick blog post, I thought I’d give her my thoughts here, and share her results with my …

Fresh and Recent Search by Google

On the official Google Blog, there was a post a week or so ago entitled “Giving you fresher, more recent search results.” This post shows how Google continues to improve near-real-time and timely search without cannibalizing or otherwise discounting the value of their vast index of the web and the deep amount of information that represents. Put it another way: …

AirBnB’s Open Letter

I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on fire at the same time? …

On AirBnB’s “Moment of Truth”

One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s in Silicon Valley. So what …

Reputation Management: Onesheet and Rick Santorum

Onesheet went into beta today. It looks awesome and even better, doesn’t require the band to maintain it. Here’s how Onesheet describes their service: Onesheet allows musicians to set up a web presence in minutes using content from other websites they’re already updating. They simply connect their existing social networks and services immediately have a website full of content already …

ICANN Opens Up Top-Level Domains: Reaction

ICANN, the non-profit organization that controls Internet naming protocols (including top-level domains (TLD’s) such as .com, .net, .org and newcomers like .biz and .jobs) has voted to open up the system so that groups can apply to create virtually any TLD such as .music or .food.

Future of Business in Ventura County

Bill Buratto, CEO of the Ventura County Economic Development Association, has a great article in the Ventura County Star on the future of business in Ventura County. For instance, Buratto cites the movie industry as a possible driver of revenue and industry in Ventura County: We need to take local control of our own future and that means thinking outside …

Square Review: Simple, Stunning and Disruptive

After reading about Square in the trades, with their mountains of venture capital and Times Square billboards, I decided to finally check out their service (I’m not the earliest of adopters, mostly because life is busy enough as it is!). A couple weeks ago, I filled out a quick form – no credit check – and was approved almost instantly. …