Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 … Read More
Tyler Suchman interview on CAPS TV Ventura
I was invited to appear on CAPS TV, which is public access television, based out of a studio on the Ventura College campus. I was interviewed by Friday Lubina, where the primary topic of conversation was being a digital nomad, and having the ability to work anywhere in the world. Friday Lubina interviews Digital Nomad, Tyler Suchman.
Six Principles of SEO for Online Communities
I am putting together an online marketing proposal for a philanthropy-based network, where an existing base of 5,000 or so members will be interacting in an ambitious online community. It so happens that when you get a bunch of like-minded, passionate people together in one place and give them the tools, they create a LOT of content. It’s not phrased … Read More
Building a Website on Pay-For-Performance
Dear Tyler: I had a friend reach out to me with a question. She is building out a website for her new business and has someone who she trusts who is willing to build it out for her. She currently doesn’t have the cash to pay for this project so he is suggesting a pay for performance arrangement where he … Read More
Why a Client Should Learn WordPress Before Site Launch
I am launching a website for a client built on WordPress. She inquires: I assume I can give you a Word doc and you will input it for me, and I’ll take the time to go through your tutorial after launch? I offer to input content on a few pages, but I communicate that what Set Up means is creating … Read More
The Advertising Threshold
A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website? It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but has the website truly reached … Read More
Working From Anywhere: Maintaining vs. Creating
I have been a big fan of Chris Guillebeau for quite some time now – in fact, I have a link to his Unconventional Guides in the right sidebar of every page of my site. He’s a blogger, business builder, entrepreneur and all-around mover-and-shaker, but what tends to stand out for me and other people I know is that Chris … Read More
Notes on Content Strategy
I recently discussed content strategy with an associate of mine who runs a very successful professional services business with nearly twenty employees. Combining the content they already produce (articles for print publications) with a moderated democratization of content creation across their employee base could easily produce a thousand or more posts a year. This creates an amazing foundation for a … Read More
Rocking the WP 3.3 Sonny Update
Just a quick tech note – upgraded to WordPress 3.3 “Sonny” without a hitch. Lots of slick new features, including flyout menus, media handling, co-editing support and Tumblr import. Granted I’ve placed my bet already, but can’t help thinking #wordpress continues to blow away the CMS competition. Video of the release after the jump.
Via Tea: How to Find and Hire the Right Marketing Coach
I responded to Tea Silvestre’s inquiry about hiring a marketing coach last week. Her post entitled How to Find and Hire the Right Marketing Coach, aggregating the replies from a number of marketing professionals, is now up on her site. There’s a bunch of great information in there from half-a-dozen people who know what they are talking about. Check it … Read More