I have been consulting for over twelve years now. Countless hours go in to business development, and much of that time can be sunk into creating a proposal that makes or breaks a new relationship. Along comes Bidsketch, with a SaaS platform that facilitates the proposal process for green freelancers and seasoned firms alike. Creating consistency across copy, templates, formatting … Read More
Why Digital Nomads Should Never Use AT&T
Following is a chat session with an AT&T representative. Since I travel full-time these days, it is important that I have a carrier that provides a reasonable international service. AT&T ain’t it. I’ll be in Hawaii in two weeks, at which time I’ve set aside some time to find the best carrier for me (with Boost and T-Mobile both on … Read More
UltraCart and WordPress Content Strategy
KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. A business that exists solely on UltraCart is going to find that platform lacking in certain content management features … Read More
Social ROI Presentation at the VCCF Center for Nonprofit Leadership
A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate … Read More
Kids Today: An Informal Tech Survey
Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 … Read More
Tyler Suchman interview on CAPS TV Ventura
I was invited to appear on CAPS TV, which is public access television, based out of a studio on the Ventura College campus. I was interviewed by Friday Lubina, where the primary topic of conversation was being a digital nomad, and having the ability to work anywhere in the world. Friday Lubina interviews Digital Nomad, Tyler Suchman.
Six Principles of SEO for Online Communities
I am putting together an online marketing proposal for a philanthropy-based network, where an existing base of 5,000 or so members will be interacting in an ambitious online community. It so happens that when you get a bunch of like-minded, passionate people together in one place and give them the tools, they create a LOT of content. It’s not phrased … Read More
Building a Website on Pay-For-Performance
Dear Tyler: I had a friend reach out to me with a question. She is building out a website for her new business and has someone who she trusts who is willing to build it out for her. She currently doesn’t have the cash to pay for this project so he is suggesting a pay for performance arrangement where he … Read More
Why a Client Should Learn WordPress Before Site Launch
I am launching a website for a client built on WordPress. She inquires: I assume I can give you a Word doc and you will input it for me, and I’ll take the time to go through your tutorial after launch? I offer to input content on a few pages, but I communicate that what Set Up means is creating … Read More
The Advertising Threshold
A client received an inquiry from an ad network – would they be open to offering banner ads on their website from advertisers with products that may or may not be unrelated to the client’s website? It can be rewarding receiving recognition for having grown a website to a size that can attract advertising, but has the website truly reached … Read More