View Post

How Bad Data Compounds in Local SEO

Google is always looking for various “signals” about a business, including a website, a Google Business Profile, a Facebook Page and any other number of business listings (or Citations). Controlling the data that Google uses in search results requires active Local SEO Management.

View Post

It’s Time For Google Analytics GA4 Migration

A website that has been running Universal Analytics will not collect data at all beginning July 1, 2023, such that any report or view will have a total drop-off on that date. That seems aways away, yes?   Well yes and no. Learn more about our migration plan to GA4 to ensure continuity of data.

View Post

5 Ways a New Site Draws the Short Straw on Web Marketing

Let’s say that a web designer is working with a client to launch a new site for a new company. And everything is going great. At some point, the question comes up: what about online marketing? There is a remarkable amount of pain in the ecosystem that makes this a surprisingly difficult question and conversation.

View Post

What to Write on a Blog Post

Do you succumb to stage-fright when creating a blog post? Actors take care of nerves with meticulous preparation. We’re here to take care of pre-blog nerves and get you started with SEO & Content Strategy so that your business can flourish on the stage. We’ve developed well-honed topic research methodology so that you always know your lines and find a receptive audience. …

View Post

How to Find Great Topics for Blog Posts

How do the best bloggers create content so consistently? Many blog every day and don’t seem to run out of ideas. While there are many challenges to writing blog content, topic ideas don’t need to be one of them. Our team is here to consider your business, your style, your industry, and your customers. We then turn this information into …

View Post

The Self Storage SEO Guide – 2024 Edition

Because self storage facilities serve a customer base that largely lives within a 3 to 5 mile radius, a focus on local search engine optimization (known as Local SEO) may have the biggest impact in attracting new customers.

View Post

The SEO Case for Web Designers Partnering with Marketing Agencies

Unless you do a lot of redesigns for sites that have been around a while, you are largely launching brand new sites on brand new domains. And those sites carry very little authority. You know how I mentioned the quality of backlinks above? This is measured in “domain authority” or DA. New sites have virtually no domain authority at all. So you’re stuck with a bunch of low authority websites linking back to you in those footer credits.

View Post

Why a Business Does a Site Redesign

When a company gets a new website, there is a lot going on behind the scenes. And it ain’t necessarily related to the website. Green-lighting a site redesign is generally a big project for a small business. There are multiple stakeholders and a significant financial commitment. There are new marketing objectives and possibly a rebrand.

View Post

How and Why Airbnb Should Verify Wifi

I’ve talked to many friends who work while they travel, and there is definitely a consensus: when you stay at an Airbnb, you have no freaking idea how the internet is going to be. And that can be incredibly challenging if not terrifying.

View Post

Affordable Web Marketing Near Me

The demand from prospects and partners alike is an entry-level web marketing service for companies that are just getting their feet wet or otherwise have the most modest of budgets. We’ve listened! Learn more about our affordable web marketing plans that can provide just the right fit.