Web strategy thoughts and notes
Taxonomies, in the simplest of terms, are how a group of things are organized. These organizational structures can be hierarchical, like Categories in WordPress, where a Category of “Motor Vehicles” might have Subcategories such as Cars, Motorcycles and RV’s. Taxonomy structures can also be non-hierarchical, such as Tags in WordPress, where a Yoga blog might have Tags such as Strength, …
A prospective client recently migrated an e-commerce site from an old proprietary cart to BigCommerce. Traffic and revenue subsequently plunged, which of course is just about the worst thing that could happen when you are migrating to a platform you think will be better for business.
Shutterstock is a stock photography service that offers a number of subscription options, including a monthly subscription plan. The following tutorial will allow you to get the most out of your subscription. We’ve had a number of inquiries on how to cancel your Shutterstock Monthly Subscription Plan. If you want to do so, scroll down to the bottom, and we’ll …
I have been consulting for over twelve years now. Countless hours go in to business development, and much of that time can be sunk into creating a proposal that makes or breaks a new relationship. Along comes Bidsketch, with a SaaS platform that facilitates the proposal process for green freelancers and seasoned firms alike. Creating consistency across copy, templates, formatting …
Following is a chat session with an AT&T representative. Since I travel full-time these days, it is important that I have a carrier that provides a reasonable international service. AT&T ain’t it. I’ll be in Hawaii in two weeks, at which time I’ve set aside some time to find the best carrier for me (with Boost and T-Mobile both on …
KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. A business that exists solely on UltraCart is going to find that platform lacking in certain content management features …
A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate …
Last week, I guest lectured at Pepperdine University’s Center for Communications and Business on the topic of “Social ROI” – how to measure the significant amount of time, resources and money that companies spend on social media presence and initiatives. There were sixteen undergrads, fourteen of whom were female students. With a total annual cost that might fall between $30,000 …
I was invited to appear on CAPS TV, which is public access television, based out of a studio on the Ventura College campus. I was interviewed by Friday Lubina, where the primary topic of conversation was being a digital nomad, and having the ability to work anywhere in the world. Friday Lubina interviews Digital Nomad, Tyler Suchman.
I am putting together an online marketing proposal for a philanthropy-based network, where an existing base of 5,000 or so members will be interacting in an ambitious online community. It so happens that when you get a bunch of like-minded, passionate people together in one place and give them the tools, they create a LOT of content. It’s not phrased …
