Analytics Dashboard Metrics Overview

UPDATED MAY 10, 2019 What Is An Analytics Dashboard? An analytics dashboard is a cloud-based reporting tool that shows the user their most important website metrics, such as sessions, conversions and engagement, in a glance. The visual display of data allows stakeholders to make data-driven decisions for their website and marketing efforts. There are an increasing number of dashboard platforms …

Airbnb Announces Superguest Program

Not really, but if they did, it might read something like this: Airbnb, the world’s leading marketplace to list, discover and book unique, local accommodations, today announced a new Superguest program that will recognize and reward frequent guests who rely on Airbnb as their primary resource for accommodations.

Proposals Made Easier: Bidsketch Review

I have been consulting for over twelve years now. Countless hours go in to business development, and much of that time can be sunk into creating a proposal that makes or breaks a new relationship. Along comes Bidsketch, with a SaaS platform that facilitates the proposal process for green freelancers and seasoned firms alike. Creating consistency across copy, templates, formatting …

Why Digital Nomads Should Never Use AT&T

Following is a chat session with an AT&T representative. Since I travel full-time these days, it is important that I have a carrier that provides a reasonable international service. AT&T ain’t it. I’ll be in Hawaii in two weeks, at which time I’ve set aside some time to find the best carrier for me (with Boost and T-Mobile both on …

UltraCart and WordPress Content Strategy

KP asks: my client on UltraCart is considering adding a content management system such as WordPress. What are the benefits of doing so? UltraCart is a full-featured shopping cart that works well as an ecommerce solution for small to mid-sized businesses. A business that exists solely on UltraCart is going to find that platform lacking in certain content management features …

Social ROI Presentation at the VCCF Center for Nonprofit Leadership

A keynote presentation on March 5th, 2013 at the new Ventura County Community Foundation building in Camarillo focuses on establishing metrics to measure social media return on investment for non-profits who invest precious time, resource and money on engaging their audience through social channels. Following is the deck, also available for download here (PDF, 4.7MB). Tyler is available for corporate …